Fulcrum

Terms of Service

Effective: October 4, 2026  ·  Last updated: October 4, 2026

These terms cover the software Fulcrum builds and runs for businesses (their sales systems, the pages their customers see, and the connections to accounts they already use, such as Thumbtack) and launchfulcrum.com itself.

01Who these terms are between

"Fulcrum", "we" and "us" means Alexander Erlandsson, doing business as Fulcrum, in the State of Utah. "Your business" means a company that uses software Fulcrum runs for it, and "you" means that business and anyone it gives a sign-in to.

• If you only visit launchfulcrum.com, sections 06, 07, 08, 10 and 11 apply to you, along with our Privacy Policy.
• If a business sent you a quote, a proposal or a message through us, you are that business's customer, not ours, and your dealings are with them. Our Privacy Policy explains how your information is handled. Nothing in these terms limits any right you have under consumer protection law.

02Your written agreement comes first

If your business has a written agreement with Fulcrum (an order form, an accepted proposal, or a partnership agreement), that agreement controls wherever it differs from these terms. Prices and payment terms live there, not here.

03Sign-ins

• We create sign-ins only for the people your business names, one person per sign-in.
• Keep passwords private, and tell us right away if you think one has been exposed.
• Your business is responsible for what happens under its sign-ins, and tells us when someone should lose access.
• We may suspend a sign-in that is being misused or is putting anyone's data at risk, and we will tell you why.

04Connecting your Thumbtack account, and other accounts

Some features work by connecting accounts your business already has, such as Thumbtack. You connect them yourself, on that service's own sign-in page. We never ask for, see or store your password to it.

By connecting an account, you authorize Fulcrum, on your business's behalf and only for the features your business has switched on, to:

• receive the requests customers send your business on that service, and the messages on them;
• file them in your business's sales system, so your team can work them;
• send messages on those requests in your business's name: replies your team writes in the system, and any automatic message your business has written and approved, such as an instant first reply to a new request.

Your business stays responsible for its account with that service and for following that service's rules. We follow them too, including the API terms that govern our side of the connection.

You can disconnect at any time, from that service's settings or by asking us. When a connection ends, we stop using it at once and delete the data we received through it within 5 business days, as our Privacy Policy describes.

Thumbtack is a separate company. It does not endorse Fulcrum, and its own terms and privacy policy govern your Thumbtack account.

05Messages sent in your business's name

• Your business decides what is said. The wording of every automatic message is yours, approved before it is switched on, and you can change it or switch it off at any time.
• Your business is responsible for having permission to contact the people it messages, and for what its messages say.
• We will not send anything in your business's name that your business has not written or approved, and we will never message your customers for our own purposes.

06What no one may do with the software or this site

• Break the law with it, including texting or calling people without the permission the law requires
• Send spam, or anything deceptive, harassing or abusive
• Try to reach another business's data, get around a security control, or overload the system
• Copy, resell or reverse-engineer the software
• Share a sign-in, or let someone outside your business use one

07Who owns what

Your business owns its data: its leads, customers, messages, quotes and files. We use it only to run the service for your business, as our Privacy Policy describes.

Fulcrum owns the software, the designs and the methods we build and run, including what we build for your business, unless your written agreement says otherwise. Your business may use it for as long as it is a client. If you send us ideas or feedback, we may use them without owing you anything for them.

08When things go wrong

We work to keep the software available, correct and secure, and we fix what breaks. But it depends on the internet and on other companies' services, including the accounts you connect, so we cannot promise it will always be available or free of errors.

To the fullest extent the law allows:

• the software and this site are provided "as is";
• Fulcrum is not liable for indirect or consequential losses, such as lost profits, lost business or a missed lead;
• Fulcrum's total liability for all claims is limited to what your business paid Fulcrum in the three months before the claim.

Nothing here limits liability that the law does not allow to be limited.

09Ending

Your business can stop using the software at any time, under its written agreement's notice terms if it has one. We may stop providing it under the same agreement, or immediately if it is being used to break these terms or the law. When it ends, we return or delete your business's data as our Privacy Policy says, and connections to accounts such as Thumbtack are switched off.

10Law

Utah law governs these terms. Any dispute goes to the state or federal courts in Salt Lake County, Utah, unless your written agreement says otherwise.

11Changes, and how to reach us

If we change these terms in a way that matters, we will update the date at the top, post the new version here before it takes effect, and tell our business clients directly.

Questions about these terms: xander@launchfulcrum.com